North South East West
This project was developed in response to the Experimental Jetset article North South East West. The assignment was to develop forms for a hypothetical lecture, to be put on by the author of article each student received. The article discussed dialectics, cross-dialectics, and the notion of converging directions, and the lack of truly absolute contradictions. I did many typographic studies to begin with, developing symbols off of the notion of 6 becoming 9, which was also referenced in the article, as well as reprocessing this work by taking pictures of it all as a unified whole.
After much process in this regard, I was walking through the Art & Architecture building one night with a camera. I was trying to relate these ideas using nothing but ordinary objects, getting away from the traditional design process of typographic or iconic representation using the computer.
I noticed a chair leaning against a white wall, and begin taking pictures of it in different positions. Something clicked in my head, as I noticed that the lectures I had seen of Experimental Jetset, they were always sitting down, and were quite informal about presentations. The lack of podium was a quality I admired.
This set off the development for multiple objects: a poster, postcards, buttons (badges), and a small run of photographic zines. I unified most of these with a yellow, skewed rectangle to act as a type of graphic identity, or simply used hues of yellow to tie them together.
